@article{Anbiah_Vijayalakshmi_2018, title={Role of Social Media as Communication Channel for Veterinary Extension Workers}, volume={29}, url={https://www.extensioneducation.org/index.php/jee/article/view/235}, DOI={10.26725/JEE.2017.2.29.5875-5879}, abstractNote={<p><em>A study was conducted to assess the role of social media networks for effective digital communication among the veterinary extension workers. The study involved </em><em>assessing the role and constraints of a social media group named as veterinary technical </em><em>forum in the context of enhancing quality health service to the livestock by active networking </em><em>with other experts of the world. It is concluded that the most important role of social media </em><em>was the commonality of interest which could be achieved in sharing of knowledge. Lack </em><em>of broadband services in remote locations was considered as the major constraints in </em><em>adopting social media as a communication channel for veterinary extension works.</em></p>}, number={2}, journal={Journal of Extension Education}, author={Anbiah, Vigil and Vijayalakshmi, Ranganathan}, year={2018}, month={May} }