@article{Demian C Johnson_Reeja George P._Mahesh Chander_2021, title={Demographic and Perception Studies of a Mobile Application among Dog Breeders and Owners}, volume={33}, url={https://www.extensioneducation.org/index.php/jee/article/view/966}, DOI={10.26725/JEE.2021.2.33.6653-6661}, abstractNote={<p><em>Information and Communication Technology is, today, an integral part of our daily world. </em><em>However, despite the wide use of this technology elsewhere, it has only recently been adopted for </em><em>engagement in veterinary services, especially in India. It was in this context that an application </em><em>for dog breeders and owners was developed, and their perceptions about various aspects </em><em>of the application were assessed, as well as the possible use and impact that veterinary </em><em>applications could have in improving veterinarian client management. The present investigation was </em><em>exploratory in nature and conducted with dog breeders and owners from four districts of </em><em>Kerala. After due consultation with prominent veterinarians and scientists, prioritisation </em><em>of the contents was followed. The contents were vetted, compiled, and the data was fed to a </em><em>native mobile application. A sample (n = 40) of dog breeders/owners was chosen from the four </em><em>districts. Along with telephonic follow-ups, APK (Android Package) and Google form questionnaires </em><em>were mailed to the dog owners/ breeders. The breeders/owners were mostly young, educated males who </em><em>had access to and were comfortable using a smartphone. The ’VetCan’ mobile application was mainly </em><em>reported to have an average engagement, was highly functional, possessed pleasant aesthetics, and </em><em>contained highly </em><em>informational content.</em></p>}, number={2}, journal={Journal of Extension Education}, author={Demian C Johnson and Reeja George P. and Mahesh Chander}, year={2021}, month={Jun.}, pages={6653–6661} }