TY - JOUR AU - Anyarayor, Bismark Kwaku AU - Amadu, Mohammed Faisal AU - Alhassan, Amin PY - 2021/10/03 Y2 - 2024/03/28 TI - Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community JF - Journal of Extension Education JA - JEE VL - 32 IS - 3 SE - Research Article DO - 10.26725/JEE.2020.3.32.6532-6541 UR - https://www.extensioneducation.org/index.php/jee/article/view/725 SP - AB - <p><em>This study examined the edu-communication strategies that agriculture extension service </em><em>agencies use in the dissemination and promotion of innovation adoption among cashew farmers in the </em><em>Kpandai district agricultural zones in Northern Ghana. A total of 140 cashew farmers were sampled using </em><em>simple random sampling technique. Three District Agricultural Officers (DAO) and twenty-one satellite </em><em>Agriculture Extension Officers (AEO) were also drawn into the sample. The results of the study show </em><em>that, face to face interaction, field demonstration, entertainment- education through community radio </em><em>broadcasting and Farmer Group Discussions (FGDs) were extensively and efficiently used by the AEOs </em><em>to promote adoption of improved production technologies among cashew farmers. The study discovered </em><em>that EduCom strategies contribute to higher rates of adoption and partly accounts for increased cashew </em><em>yields in the study area. The indigenisation of agriculture extension services approaches using local </em><em>language in the design and dissemination of adoption process is, highly recommended as a core tenet of </em><em>technology dissemination if higher adoption rates are expected.</em></p> ER -