Journal of Extension Education <p><strong>The <em>Journal of Extension Education (JEE)</em> is a peer-reviewed open-access journal in the field of extension education published by the Extension Education Society (EES).</strong></p>The journal is published in both <em>print</em> and <em>online</em><em> </em>versions. [<strong>Print ISSN: 0971-3123; Online ISSN: 2456-1282</strong>]. The CODEN assigned to JEE is <strong><em>JEEOBM</em> .</strong><br /><p><strong><br /></strong></p> en-US <p><span>Authors who publish with JEE agree to the following terms:</span><br /><br /></p><ol type="a"><ul><li>Authors retain copyright and grant JEE right of first publication with the work simultaneously licensed under a <a href="">Creative Commons Attribution License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li></ul></ol><ol type="a"><ul><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li></ul></ol><ol type="a"><ul><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="" target="_new">The Effect of Open Access</a>).</li></ul></ol><p>Extension Education Society</p><p><a href=""></a></p><p><a href="" rel="license"><img src="" alt="Creative Commons License" /></a></p><p>This work is licensed under a <a href="" rel="license">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p> (Dr. D Puthira Prathap) (JEE Technical Support) Sun, 04 Dec 2022 01:51:23 +0000 OJS 60 Milch Buffalo Keeping in the Kole Lands of Thrissur District, Kerala – An Analysis of its Strengths, Weaknesses, Opportunities and Threats <p><em>This paper discusses the results of a study on strengths, weaknesses, opportunities and </em><em>threats of the milch buffalo rearing system of the Kole lands of Thrissur district of Kerala state </em><em>with a view to address significant issues as well as to understand potential threats </em><em>that have to be mitigated in the long run. Kole lands are the wetlands coming under the Ramsar </em><em>convention; Focus group discussions and personal interviews with Key Informants such as buffalo </em><em>farmers from non- sampling areas and veterinarians working in the Kole lands paved the way for the </em><em>generation of various strengths, weaknesses, opportunities and strengths of the milch buffalo </em><em>rearing system. These items were then pretested in a non-sampling area before being administered to </em><em>50 milch buffalo farmers through personal interviews. The results of the study indicated that the </em><em>higher adaptability and disease resistance of the animal coupled with its ability to convert low </em><em>quality fibre into high quality protein, high fat percentage of buffalo milk and the medicinal </em><em>property of buffalo ghee were perceived by respondents as being potential strengths of </em><em>this system. Lack of opportunities for training on scientific buffalo rearing practices was </em><em>perceived by the respondents as being the most important weaknesses of the milch buffalo rearing </em><em>system along with the lack of a compulsory Haemorrhagic septicemia (H.S) vaccination policy </em><em>for buffaloes. Perceived opportunities of the milch buffalo rearing system were centred on the </em><em>factor associated with the market environment for current products. Significant threats to this </em><em>system included the lack of policy measures to contain the disproportionate increase in feed cost </em><em>when compared to milk price as well as lack of government incentive based schemes to promote buffalo </em><em>farming and significant </em><em>pollution of the Kole water bodies.</em></p> Sruthy K MOHAN, Reeja George Pulinilkunnathil Copyright (c) 2021 Sun, 04 Dec 2022 00:00:00 +0000 Demographic and Perception Studies of a Mobile Application among Dog Breeders and Owners <p><em>Information and Communication Technology is, today, an integral part of our daily world. </em><em>However, despite the wide use of this technology elsewhere, it has only recently been adopted for </em><em>engagement in veterinary services, especially in India. It was in this context that an application </em><em>for dog breeders and owners was developed, and their perceptions about various aspects </em><em>of the application were assessed, as well as the possible use and impact that veterinary </em><em>applications could have in improving veterinarian client management. The present investigation was </em><em>exploratory in nature and conducted with dog breeders and owners from four districts of </em><em>Kerala. After due consultation with prominent veterinarians and scientists, prioritisation </em><em>of the contents was followed. The contents were vetted, compiled, and the data was fed to a </em><em>native mobile application. A sample (n = 40) of dog breeders/owners was chosen from the four </em><em>districts. Along with telephonic follow-ups, APK (Android Package) and Google form questionnaires </em><em>were mailed to the dog owners/ breeders. The breeders/owners were mostly young, educated males who </em><em>had access to and were comfortable using a smartphone. The 'VetCan' mobile application was mainly </em><em>reported to have an average engagement, was highly functional, possessed pleasant aesthetics, and </em><em>contained highly </em><em>informational content.</em></p> Demian C Johnson, Reeja George P., Mahesh Chander Copyright (c) 2021 Wed, 30 Jun 2021 00:00:00 +0000 Farmer Producer Companies of Kerala: Group Dynamics Assessment of Shareholders <p><em>The study focuses on the group dynamics of shareholders in the selected FPCs (Farmer </em><em>Producer Companies) of Idukki district, Kerala. A sample of 120 respondents among 13 FPCs was identified using proportionate random sampling. Results of the study indicate that majority of the </em><br /><em>shareholders in the selected FPCs exhibited a low to medium group dynamics and shareholders of four </em><em>FPCs exhibited a high level of group dynamics. But the variation of GDI (Group Dynamics Index) </em><em>among companies also point that some firms have better intra-group understanding and exhibit higher </em><em>degree of group cohesiveness and team work along with a favourable attitude towards the </em><em>management which caters to a smooth decision making procedure. Principal component analysis of the </em><em>selected indicators revealed that decision making procedure and team work has a significant </em><em>effect on variance of the GDI.</em></p> Akhil Ajith Copyright (c) 2021 Sun, 04 Dec 2022 00:00:00 +0000 An Assessment of Awareness Campaigns in COVID-19 Management <p><em>A public awareness campaign is a tool of social marketing technique. The quality of </em><em>awareness campaign is determined based on its effectiveness which is evaluated by its impact on the </em><em>audience. To know the awareness related to major media campaigns, during the COVID-19 pandemic </em><em>related to COVID-appropriate behaviour, a survey tool was designed and administered in online mode </em><em>among 200 young respondents from Varanasi district of Uttar Pradesh, India. Data were collected </em><em>through Google forms shared via various social platforms and snowball sampling technique with age </em><em>and area related restrictions. The media campaign which made a great impact on the mind and heart </em><em>of the respondents were “Do gaj doori mask hai jaroori (Mask and maintaining distance of two yards </em><em>is necessary) ” and “Jab tak dawai nahi tab tak dhilai nahi (No carelessness till a medicine is </em><em>recommended)” The sources which made people aware were "caller tune" followed by "family and </em><em>friends" . Almost all components of COVID-19 appropriate behaviour were known to the respondents </em><em>except, seeking COVID-19 related information from reliable sources and refraining from sharing </em><em>unverified social media posts. This research throws light on the interventions that can be more </em><em>impactful and will thus help in better designing and dissemination of awareness campaigns </em><em>in future.</em></p> Lalita, Sneha Singh, Ragini Ranawat Ranawat Copyright (c) 2021 Sun, 04 Dec 2022 00:00:00 +0000 Perceived Usefulness of Banana Pseudostem Processing and Value Addition among Farmers in Coimbatore District of Tamil Nadu <p><em>This study has been carried out to assess the perceived usefulness of Banana Post </em><em>Production Mechanisation among farmers in the western region of Tamil Nadu. Coimbatore district was </em><em>selected because banana cultivating farmers are more in this region and two taluks namely </em><em>Coimbatore and Mettupalayam were selected at random. From each taluk, 2-3 villages were </em><em>selected on cluster basis. In each cluster, 15 respondents were selected for research intervention. </em><em>Thus, in total, 60 respondents were selected for this study. Attributes of Mechanization had been </em><em>employed through package of banana pseudostem processing equipment and banana rope making equipment </em><em>among respondents, where the highest mean score was reported in Economic viability.</em></p> SENTHIL KUMAR R, Achudhan S Copyright (c) 2021 Sun, 04 Dec 2022 00:00:00 +0000 Constraints Experienced by Sugarcane Farmers in Adopting Drip Irrigation Technology <p><em>The present study was conducted in Pappireddipatti taluk of Dharmapuri District in </em><em>Tamil Nadu to ascertain the constraints faced by the sugarcane growers in adopting drip (micro) </em><em>irrigation technology. Altogether, 120 sugarcane growers using drip irrigation system </em><em>constituted the sample of the study. The major constraints in adoption of drip </em><em>irrigation technology were frequent clogging in laterals and drippers followed by system damage due </em><em>to rats and other animals and lack of technical knowledge about maintenance of the drip system.</em></p> Balamurugan V, Arunkumar R, Sujaivelu T Copyright (c) 2021 Wed, 30 Jun 2021 00:00:00 +0000 From the Editor's desk <p><strong>Editorial on Family Farming (33-2 of JEE)</strong></p> PUTHIRA PRATHAP D Copyright (c) 2021 Wed, 30 Jun 2021 00:00:00 +0000