Unearthing the Knowledge of Natural Farming through Content Analysis of English YouTube Videos


  • ANANTA MANDAL Ph.D. Research Scholar
  • SOUMYADEEP THAKUR Bidhan Chandra Krishi Viswavidyalaya
  • DEBABRATA BASU Bidhan Chandra Krishi Viswavidyalaya




Social Media; Agricultural Videos; YouTube; Natural Farming; Content Analysis; Intra-Coder Reliability.


Amidst the vast realm of digital content, YouTube covers agricultural videos that exhibit the marvels of natural farming. This content analysis, conducted in 2023, encompasses a comprehensive synopsis of YouTube videos communicated in English on natural farming. By employing a meticulously prepared checklist, the study delved into both qualitative and quantitative aspects of the videos. A total of 150 videos were selected through systematic random sampling, assuring recurrent themes and subthemes. An accurate and consistent analysis was ensured by conducting intra-coder reliability. The analysis includes categorization in respect oftype of enterprise, type of crop, place of program, shot type, Type of operational practices, type of manure, type of mulching, type of compost, type of soil water conservation techniques, type of pest management techniques, the theme of the channels, number of subscribers, and type of content. The analysis focused on YouTube’s coverage of promoting knowledge about natural farming practices by serving as a comprehensive resource for empowering and motivating people on their sustainable agricultural journeys.

Author Biographies

ANANTA MANDAL, Ph.D. Research Scholar

Ph.D. Research Scholar, Department of Agricultural Extension Bidhan Chandra Krishi Viswavidyalaya Mohanpur,Nadia-741252

SOUMYADEEP THAKUR, Bidhan Chandra Krishi Viswavidyalaya

Ph.D. Research Scholar, Department of Agricultural Extension Bidhan Chandra Krishi Viswavidyalaya Mohanpur,Nadia-741252

DEBABRATA BASU, Bidhan Chandra Krishi Viswavidyalaya

Professor, Department of Agricultural Extension, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur,Nadia-741252


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How to Cite

ANANTA MANDAL, SOUMYADEEP THAKUR, & DEBABRATA BASU. (2024). Unearthing the Knowledge of Natural Farming through Content Analysis of English YouTube Videos. Journal of Extension Education, 34(4), 6910–6919. https://doi.org/10.26725/JEE.2022.4.34.6910-6919



Research Article