Marketing Behaviour of Organic Farmers in Karur district of Tamil Nadu

P Raahinipriya, R Jansi Rani


In the recent past, most of the developed countries and some of the developing countries are returning to organic farming cultivation. For sustaining a healthy ecosystem there is a need for adoption of organic farming in India. The study was conducted in Karur district of Tamil Nadu to assess the marketing behavior of organic farmers. Nearly three-fourths of the respondents had medium level of marketing behavior.


Marketing behavior; Organic farming; Food security; Market information; Price fixing; Tamil Nadu

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Narayanan, S. (2005). Organic Farming in India: Relevance, Problems and Constraints, National Bank for Agriculture and Rural Development.

Sivaraj, P, Philip, H & Pirabu, JV.(2018). Marketing behaviour of certified organic farmers in Tamil Nadu. Journal of Extension Education, 30(3)



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