Economic Impact of e-Velanmai Model of Extension Service

Duraisamy Prabha, Ravi Kumar Theodore, C Karthikeyan


                A study was carried out to assess the impact of e-Velanmai project, which is an ICT (Information and Communication Technology) enabled extension service implemented by Tamil Nadu Agricultural University, in three districts viz., Coimbatore, Tirupur and Villupuram of Tamil Nadu state, with 180 farmer respondents (90 e-Velanmai beneficiaries and 90 non-beneficiaries). Partial budgeting analysis revealed that the beneficiary respondentswith respect to yield, it is noticed that the yield value of beneficiaries was higher than that of the non-beneficiaries. As a result the net-gain for the beneficiaries was Rs. 28,481 per acre. With respect to the constraints faced by beneficiaries, an overwhelming percentage (94.40 %) of the beneficiary respondents had expressed that they faced no constraints, while a small percentage (5.50 %) indicated that there is no direct contact with TNAU Scientists’, and no follow-up visit by Field Coordinators after giving advice (1.10 %).

Full Text:



Karthikeyan, C. 2012. “e-Velanmai- An ICT Enabled Agricultural Extension Model”. International Journal of Extension Education, Vol. 8: 24 – 30, ISSN: 2319 – 7183.

Reddy Subha, S., P.Raghu Ram, T. V. Neelakanta Sastry and I. Bhavani Devi. 2010. Agricultural Economics. Oxford and IBH Publishing Co.PVT. LTD, New Delhi.


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